Welcome message 2013

Welcome to Business Game (BA140IU) course at HCM International University

This course looks in depth at strategic decision making in companies at the top management level, bringing together concepts that you learned in other courses. In particular, the course brings together and develops further concepts from the Marketing, Strategy, and Microeconomics core courses while touching on elements of Finance. The course provides a framework for analyzing the strategies of companies, identifying strategic synergies, and understanding a company's core strengths. The course is designed to be essential for students interested in a career in strategic management consulting, in marketing.

For IU students, please register your email address in the class list (on the top right hand corner). Choose the correct mail group for the class you actually enrolled to.

You can also download the course outline [ here ].

To download markstrat software, please visit the below link (use the PAK provided in class):

@Team leaders: please send me an email at patricktran159@gmail.com with a list of your team members, identified leader and team initial (A,E,I,O,U,Y). Make sure you have [Business Game Monday 8AM] or [Business Game Monday 1PM] or [Business Game Tuesday 8AM] in your subject.